Identity, Promotional Items

Marple

Marple is a food company based in Ontario, Canada that makes unique breakfast foods and condiments. They are dedicated to producing authentic syrups and ready-to-go mixes with no additives. While also being inclusive in their products designs, Marple caters to breakfast fanatics.

The overall design leaves behind the traditional Canadian maple syrup aesthetic and enters the new digital age. Adapting a neon purple and golden yellow to stand out among other products being promoted online; Marple has a goofy beaver mascot that plays as the spokes person for the brand.

Marple Syrup Mockup

Design

The design is a new youthful spin on the Canada’s aesthetic. With a vibrant dramatic abundance of hefty hues taking up most of the design with statements of our messages as well show of HD images of products, the feel of the design will parallel strikingly and stand out in the world of social media.

Learning

This brand identity creation showcases how in detail brands can get when they live on social media. Icons and profile picture can easily just become brand colors. True brands create custom components to really bring it all together. Products needs to not only stand out among other ones on the shelf but also the digital shelf as well. Finding the balance between real life colors and digital colors.